Proprietary Capital. Focused Execution. Long-Term Alignment
Bluestone-AM Investments is a private investment company within the Bluestone Asset Manager Group.
What We Offer
Our internal platform is built to execute with discipline and flexibility:
- Direct investments in equity, convertible debt, or hybrid instrument in high-potential companies
- Tailored financial engineering for real assets and special situations
- Active collaboration with management teams to support execution and scale
Each format of participation is designed and monitored in-house, with long-term partner commitments and institutional operating standards.
Focus Areas
We deploy capital selectively, with a thematic focus on three core verticals:
Consumer & Lifestyle Transformation
Technology & Digital Services
Real Assets & Operational Logistic Platforms
Our Model
We allocate our own capital to capture high-conviction opportunities with strong thematic relevance across Europe and the Kingdom of Saudi Arabia.
We operate independently, as long-term principal investors, with full autonomy and alignment. The Bluestone-AM Advisory team supports origination, review, analysis, and transaction structuring across all initiatives.
We target situations where we can deliver differentiated insight, governance, and execution. Decisions are guided by internal criteria and applied with precision.
We may co-invest with selected partners under governance frameworks aligned with our principles.
We act not only as capital providers, but as long-term strategic partners, contributing insight, structure, and alignment across all stages of value creation.
Our Investments
ONOYA
Headquarters: Geneva, Switzerland
Sector: Luxury Cosmetics
Investment since 2025
Overview: ONOYA is the first cosmetics maison dedicated to business aviation, developing Swiss skincare tailored to the physiological challenges of altitude, dryness, cabin pressure, and oxidative stress.Each formula merges biotechnology luxury and rare actives such as white truffle, diamond powder, and Matrigold peptides.Targeting a $75 billion global luxury cosmetics market, a $20 billion travel retail beauty segment, and over 8 million private aviation passengers annually, ONOYA sits at the intersection of Business Aviation and Luxury Beauty, redefining in-flight care with clinical precision and sensory refinement.
WRIGGLE
Headquarters: London, England
Sector: Food
Investment since 2025
Overview: Wriggle has developed sustainable, high-protein meat alternatives made from crickets, delivering the taste and nutrition of meat with minimal environmental impact. Founded in the UK, Wriggle is among the first to bring insect-based “meat” products to market. Targeting the $1.3 trillion global meat market and $140 billion alternative protein sector, Wriggle is redefining the future of sustainable protein.